Wednesday, November 9th, 2016
Macro’s Nisan Gertz Moderates Panel Discussion on National Healthcare Expansion & Innovation
Macro Senior Partner Nisan Gertz moderated a panel discussion of construction and design professionals at Bisnow’s National Healthcare Conference in Philadelphia.
Gertz pointed out that healthcare real estate makes up about 8% to 10% of all the money spent on commercial real estate in the US – a figure that underscores the importance of the industry to the national economy.
The spirited conversation then centered on the issues and challenges of how to design to and meet the needs of newly identified patient/customers, who need to be recruited and retained, as opposed to treated and released. This, the group agreed, puts more pressure on the design elements of their buildings than ever before.
With the stakes so high and guidance in short supply, designers are looking more to retail for inspiration, just like developers. Retail is adjusting to the changing customer base, and so must healthcare. One of the bigger weapons retailers have in understanding their clients is the emerging revolution in data, and healthcare builders and designers need to follow suit.
Additional speakers and panelists represented companies including Anchor Health Properties; Cooper Robertson; Crow Company; DPR Construction; EwingCole; The Davis Group; Healthcare Development; HFF; Jersey City Medical Center; NBBJ; Nemours/Alfred I. duPont Hospital for Children; Physicians Simone Virtua Health System; Realty Trust; Trammell WomenHeart: The National Coalition for Women with Heart Disease; Transwestern VMG Health; Revista; and Welltower