Michael Fromm is the Founding Principal of Macro Consultants. With close to 40 years of experience in the real estate, construction and development management business, his career has touched on all key elements of the industry.
Always “ahead of the curve,” Michael was a pioneer of the approach to project and development management that is widely emulated today – that of forward planning and rigorous attention to detail. Through his work, Michael has defined what it means to be an Owner’s Representative today. Clients are continually amazed at his unmatched ability to protect them and their interests throughout the entire project process. Michael continues to instill that unique approach across the entire Macro organization.
The business model that Michael developed ensures that every individual involved in the project understands his/her role and responsibilities. What’s left is a transparent process with all costs, affiliations and relationships held up for stark examination, ensuring the best price and performance from every project participant.
This approach has earned Michael the reputation as a leading industry expert and, as such, he has been called upon as an expert witness to offer crucial testimony in several noteworthy real estate and construction-related disputes.
Michael began his real estate development career in 1971 dealing with land development for single and multi-family residential projects.
In 1976, Michael joined Forest City Enterprises (FCE). It was at this point, early in his career, that Michael recognized the gap between development and construction. All too often, client expectations, project requirements and financial realities would lead to cost overruns and schedule delays. As a result, Michael played an instrumental role in developing FCE’s customer relations and quality control efforts. By the late 70s, he was VP of construction and responsible for all construction and land development work for multi-family projects.
After that he focused on high rise residential projects, hotels, shopping centers and large office projects, while with the Forest City Development Group. He spent most of the 1980s working on the development of the MetroTech and multi-use business complex in downtown Brooklyn, and was involved in developing and building 3.3 million square feet throughout six buildings. This project has been a cornerstone in the overall revival and expansion of the Downtown Brooklyn Business District.
Michael has served as Project Executive on large projects such as the New York Mercantile Exchange’s new headquarters in Battery Park City, and the retail entertainment and hotel project in the Times Square District in Manhattan.